IFCRIBZ
IT’S MORE THAN A HOUSE, IT’S A HOME
Participation in spring rush had remained mostly stagnant over the past few years, and the Interfraternity Council (IFC) hoped to partner with Slope Media Group to promote the opportunity to students at Cornell.
OUR SOLUTION: Revamp IFCribz, a video series that last ran in 2013. Previously, the video series focused on the house itself. The new series would focus on aspects of the brotherhoods themselves, including philanthropy and traditions.
WHY?
The IFC was in the middle of a rebranding process at the time and hoped to reinvent their image and perception on campus. To aid in this process, the IFCribz video series was revived with a focus on the various philanthropic endeavors, traditions, and opportunities each fraternity had to offer, rather than the physical houses each fraternity occupied. In doing so, we were able to highlight the beneficial offerings of joining fraternity life while fighting potentially negative preconceptions of what it means to “Go Greek” at Cornell.
HOW?
Over several weeks, we coordinated with the IFC Executive Board, and the various fraternities within the IFC to produce and edit 11 videos. The videos were posted to our Facebook page as part of a competition in which we would award prize money (1st: $1000, 2nd $500, 3rd $200) to charities of the winning fraternities’ choice. These votes were totaled by the number of Facebook likes received over the period of one week. Members of the fraternity were encouraged to like and share the video in attempts to win, while simultaneously promoting their own fraternity and Greek Life at Cornell.
RESULTS
RECRUITMENT BEAT A 7-YEAR RECORD
Spring rush participation increased by 40% compared to 2016.
Number of bids extended increased by 17%.
We received over 45,000 total video views.
Nearly 2600 video reactions, and 200 video shares.
Slope Media awarded $1700 to charity, on the fraternities’ behalf.
- $1000 Jimmy V Foundation – Delta Chi
- $500 College Mentors for Kids – Sigma Pi
- $200 The Judy Fund – Sigma Alpha Mu